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I know what you’re thinking. It’s summer. People are on vacation. No one is in the office. It’s not worth cold calling because no one will be there to answer my call, right? Wrong! Getting a decision maker’s attention can be one of the hardest things to do. Even when they experience a Trigger Event [...]
In the past year, I’ve noticed a trend with trade shows- like everything else, they’re moving to online forums. It’s brilliant, really. No travel costs and all the expertise in one place for viewing at leisure. It was only a matter of time before someone set one up for the Sales and Marketing World, and [...]
More than 120 sales and marketing executives descended on a conference venue in London Victoria for a day of learning, discussion and networking. With 10 engaging presentations by some leading experts in the industry, the Sales 2.0 Conference, on Monday 3 June was both informative and thought-provoking. The day kicked off with a superb keynote [...]
A typical day in the life of a sales person… Come in to the office. Check voicemail. Go through prospect list and find customers marked for follow up. Call the list only to find out some of the prospects no longer work for the company, other companies have gone out of business, and others just [...]
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